You might have heard the words “packing” and “packaging” used interchangeably. Yet, they are not synonymous. Packing refers to placing your products in boxes or bins for transportation. Meanwhile, packaging refers to enclosing those products before they go to storage. Now you might be wondering what the main difference between packing and packaging in logistical packaging is. Well, then, let’s dive in.
Packing is part of the packaging of bakery items, food items, grocery items, consumer items, cosmetic items, electric or electronic items, or any other items that an industry relies on. It prepares a product for storage, transportation, handling, and delivery. This is the process of packing the product into a large box or container. Packing mainly protects the product from damage, leakage, and other potential damages. In addition, packing keeps your product tidy and easy to carry during transportation.
What Is the Packaging?
Packaging refers to a marketing technique that places products in attractive packages. This includes all activities to design and develop suitable boxes for your products. Additionally, the boxes need to ensure product safety and appearance.
Most importantly, logistics packaging conveys necessary information to inform customers. The information includes the materials of the products in the package. Moreover, the packaging has the function of capturing the customers’ attention through its attractiveness.
If you are a business owner, you are surely aware of the meaning of packaging in business. Indeed, packaging plays an essential role in the overall sale of your products on the market. Why?
because it is the first thing your customers see.
In fact, we can confidently say another word for packaging is a “silent seller.” How?
Here is how!
- Packaging logistics engage customers by serving as an advertisement for the product
- It works well to identify your brand
- It helps you convey detailed information
- It facilitates transport and protection
- Proper packaging makes the product easier to use
The Main Parts of Package Packaging
Basically, there are three main parts or layers in package packaging. These three layers are famous among businesses that must pack and deliver their products. What are they? Keep on reading!
1. Primary packaging
The primary packaging is the natural wrapper in which the product is delivered. This can be a polyethylene wrapper, a pipe, and so on.
2. Secondary packaging
In addition to primary packaging, secondary packaging works to ensure product safety. This is where the products are packed and packaged.
3. Final packaging
Ultimately, the final packaging works for transportation and storage purposes. We have seen many products put into boxes to be delivered from one place to another. These multiple boxes will be the ones that transport the products. Plus, they are responsible for protecting them from damage.
The Difference Between Packing Vs. Packaging
The two terms might have a common origin in the Old English word “pakke,” which means “to fasten together.” Yet, their meanings are hugely different, considering how marketing strategies use them. The pack and package aim to protect products against scratches. Meanwhile, packaging provides extra protection for products during transit.
Packing is more about how to package your product for shipping and storage. Further, packing and packaging materials protect your product from impacts during transportation. For example, you can see bubble wrap and foam inside the packaging.
Why Do We Need Packaging?
Packaging can determine or destroy the product’s value. As self-service stores grow in popularity, packaging becomes a silent seller of off-the-shelf products.
An attractive promotion with creative packaging helps increase brand awareness even if you have a popular product.
Speaking of branding vs. packaging, we know that excellent packaging serves as an advertisement for your products. At the same time, it provides maximum protection against potential damage in transit. Yes, product packaging protects your products from external and internal damage. In addition, it protects the product from transportation hazards and harsh environmental conditions.
On the other hand, we also know how customers are highly attracted to products in appealing packaging. The reason is apparent: it makes their purchases personal and memorable.
Simply put, the essential purpose of packaging is to protect the product. Additionally, it plays a part in promotional considerations.
The Best Use of Packing Packaging
The use of packaging and logistics is extensive. As we mentioned above,
The packaging is perfect for:
- Wrap and cover your products
- Serve both the transport and promotion of your products
Meanwhile, packing is an integral part of any trip. In fact, there are many advantages and purposes to packing your products in high-quality packaging before shipping them.
Packaging and logistics have different functions depending on how you use them.
- It stores and protects your products when you ship them across town or overseas
- It plays a significant role in food safety by covering the items at grocery stores
How About Package Packing?
Without any doubt, we must say that package packing is essential for shipping products. Yet it doesn’t have any marketing value.
Packing logistics are necessary to pack your products well. This way, they will not get damaged during transit. In fact, you must ensure you package your products correctly for whatever transport method you use. This is where we will find the link between packing and containers.
If your product has sharp edges or fragile parts, you must use bubble wrap or foam peanuts before placing it into another box.
There is more to packing than simply enclosing products. Even though packaging offers no marketing value, the tone of voice should be informative. Most importantly, the packaging of your product can make or break its success.
In brief, packing has essential functions in everyday life that go beyond pure packaging for goods. Yet, it still matters from a global perspective without any promotional value. This applies especially when considering what kind of message one wants their customers to hear about their brand.
The Characteristics of Packing And Packaging
Indeed, packing and packaging come with different meanings. However, both have complementary aspects. Let’s take a look at the characteristics of each term below!
Packaging usually refers to:
- The design and product appearance
- Identification and marketing of a branded product
- Protecting the product for storage or transportation purposes
- Delivering convenience to customers
- How to make your brand more easily recognizable to your customers
On the other hand, packing is mainly used when you need to deliver your product safely.
Although the primary purpose of packing is to ensure safety, it also serves as an effective tool for product promotion and identification.
Packing or Packaging?
Packaging is an integral part of any logistics management strategy. Whether packing or packaging, each comes with an important purpose:
to protect products and deliver them safely to their destination.
For example, packing protects a product from damage in transit, yet, good packaging is about making it look attractive with clever design elements. Thus, even average-looking products can stand out in the market and make a strong impression on people. This must be done promptly by packing in a few boxes.
Packing and packaging are both crucial parts of logistics management. Not only should you protect your products so that they reach their destination in good condition. More than that, both processes also ensure proper transportation, handling, and storage.
In today’s scenario, product packaging is key to increasing a company’s sales. The better the packaging, the higher sales you can get. So, if you’re ready to begin designing your packaging based on your branding ideas, please contact The Custom Bakery Boxes!
Q. What is the difference between packing vs packaging?
The packing aims to protect products against scratches. Meanwhile, packaging provides extra protection for products during transit.
Q. What are the parts of package packaging?
There are three main parts to packaging:
- Primary packaging
- Secondary packaging
- Final packaging
Q. Why do we need packaging?
There are many reasons for this, including:
- Packaging can determine or destroy the product’s value
- excellent packaging serves as an advertisement for products
- It provides maximum protection against potential damage in transit
Q. What are the main functions of packing?
Packing logistics are necessary to pack products well. This way, they will not get damaged during transit.